How We do It
CONTENT, CONTENT, AND MORE CONTENT
No two people are alike.
And no two people's social media lives are alike either.
Thus, to create a believable fictional world, the content involved in social storytelling will be as varied as it is extensive.
A year’s worth of selfies.
A set of original love songs.
A blog about your love of Neil Degrasse Tyson..
The depth, diversity, and uniqueness of the characters we create will provide the stories and content that people will want to follow and share.
The massive inventory of content is offset by the lo-fi nature with which it can be captured. Apart from some of the more aspirational characters who create original songs and videos, most of the storytelling is created using smartphones.
The more that’s shot, the more intimate it feels, and the more engaged the audience becomes.
Properly plotted, created, and released, the stories created by Roshomedia will create a new method of storytelling more immersive and enthralling than any big budget film.
Targeted Collaborators
Will Arnett is Lego Batman.
Ellen Degeneres is Dory.
Idina Menzel is Elsa.
You never see them, and the character looks nothing like them, but the real person behind the voice adds something valuable to the characters they inhabit.
They add legitimacy
They add quality.
Most importantly, they add familiarity.
With social media storytelling, fictional characters will be "voiced" by their own set of celebrities as well, matched not only with the talent they may share with a character, but with the social media platform in which they exist as well.
A popular TikTok comedian may help script videos for a character active on TikTok.
A celebrity YouTube choreographer the routines for a character who posts videos of her dances.
A prominent Instagram activist would curate the feed of a character who is voicing her opinions in her IG Stories.
Along with the authenticity that having collaborators celebrated for their talent in their respective platform, each partner will also help grow our audience, bringing the vast and diverse groups of followers to our story.
Truly native advertising
How does a story told exclusively on free-to-access social media make money?
By doing what we already do every day in posts, tweets, check-ins and pictures and videos.
Advertising.
Whether its TikTok, Facebook, Instagram, Twitter, Tumblr, or some other social media platform, our various social feeds are full of advertising of every different level of blatancy.
Whether we’re meeting people at a restaurant, showing off a new pair of shoes, listening to a song we love, drinking our favorite beverage, or plugging something personal that we’re part of, we are always marketing to our friends and followers.
It’s a reality that isn't just accepted, but expected, not only from our peers, but even more from the artists and celebrities we follow in the social space.
Only when a post feels unnatural, that it’s coming from an insincere place, do we feel like we’re being outright sold to.
These days, brands are buying into the general concept of this form of marketing, and it goes by different names depending on the outlet.
Native advertising. Branded content. Product placement. Content advertising.
But the commitment to story, the use of a wide variety of different platforms, trusting an audience to be curious, to wait and to discover: that’s what makes social storytelling different. And the advertising that lives within the story, as well as funds it, will be just as unique.